Tips for signs and yard sale marketing

This article is one of a series on how to have a successful yard sale. Have you seen the other articles yet? A yard sale is a one-day small business so those articles might be helpful. They are linked here and here.

Signage for a successful yard sale

Information covered on the signs should include what, when, where, why. The information doesn't have to be in any particular order as long as it is there. For example:

Moving Sale (Why)

Saturday, April 1. (When)

7:00 am – 2:00 pm.

123 Anywhere Street. (Where)

Baby Items, Plus size clothes, tools (What)

Online marketing – (Facebook, Twitter, etc.)

Craigslist, blogs and Facebook can be good ways to spread the word about your one day business. Online customers will want to know how they can get in touch with you. Email addresses and messages through the system (Craigslist) can be important. As always, be sure to use common sense when posting on the internet. Don't spread the word online if it's something you don't feel comfortable with.

Print advertisements – Newspapers, Fliers
A few dollars put into this type of advertising can reap big rewards – if you do it right. Some newspapers even have special kits that go with the advertisement that you create. Call and speak with someone at the paper who can give you the tips and hints that make up a successful ad. It can be helpful to run the ad the weekend before and the weekend of the yard sale. (next...)